Last Updated 27/06/2020


This privacy policy sets out how Alfie Brands Limited (“Yours Truly Charley”, “we” or “us”) uses and protects any information that you give us when you use ("the "Site"). We are committed to ensuring that your privacy is protected and that it is compliant with the new General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Should we ask you to provide certain information by which you can be identified when using the Site, then you can be assured that it will only be used in accordance with this privacy statement. To ensure our continued compliance with data protection and privacy laws, we reserve the right to amend this privacy policy periodically without prior notice to you. Changes and clarifications will take effect immediately upon their posting on the Site. Should we make any material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, under what circumstances, if any, we use and/or disclose it, and your rights under GDPR. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Our store is hosted on They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Wix's data storage, databases and the general Wix application. They store your data on a secure server behind a firewall.



What information do we collect and why?

When you order from us, we ask for some personal information including your name, billing/delivery address, e-mail address and credit or debit card details. A contact telephone number may also be required so that we may contact you urgently if there is a problem with your order. We also store information on the person who will receive any gift you send such as their name and address. All the information we collect via the Site or through correspondence with you is necessary to enable us to fulfil your order, process payment, notify you of confirmation of your order, utilising fraud detection measures and delivering marketing communication if you have subscribed to our newsletter. We will never disclose your personal information to a third party for third party marketing purposes unless you have consented to your personal information being shared in this way. 


With your permission when you subscribe to our newsletter, we will send you promotional offers or other marketing materials by email. If you do not want to receive these, you can unsubscribe at any time by clicking the unsubscribe link on any marketing email sent to you.

Third Party Services has partnered with a number of selected service providers, whose services and solutions complement, facilitate and enhance our own. These include hosting and server co-location services, communications and content delivery networks (CDNs), data and cyber security services, billing and payment processing services, fraud detection and prevention services, web analytics, e-mail distribution and monitoring services, performance measurement, data optimisation and marketing services. For more detail regarding Wix's policies, we encourage you to read their Privacy Policy here and their Terms of Service here.

Third-Party Links

The Site may contain links to third party websites or services that are not owned or controlled by us. We have no control over and assume no responsibility for the protection and privacy of any personal information which you provide whilst visiting such third party websites and encourage you to read the privacy statements and policies of every website you visit.



Whenever you have given us your consent to use your personal information, you can change your mind at any time and withdraw that consent. 


Your Rights

Should you wish to: access, correct, amend or delete any personal information we have about you, register a complaint, or have any general questions about your rights or our Privacy Data, please contact us.



Last Updated 01/05/2019

Our website uses cookies to give you the best service. By continuing to use ("the "Site"), you are consenting to our use of cookies as outlined below. Our cookies policy explains what cookies are and how we use cookies.

What are Cookies and how we use them?

Cookies are small text files sent by your web browser that asks permission to be stored on your browser or computer’s hard drive when you visit a website. Cookies can be "persistent" or "session" cookies.


Our cookies do not store any sensitive personal information about you and are used only to enable certain functions of the Site such as keeping track of what you have stored in your basket when browsing the Site (session cookies), to help analyse web traffic, to determine your user preferences and to enable marketing communications. We use both session and persistent cookies on the Site and we use different types of cookies to run the Site. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts. Overall, cookies help us provide you with a personalised online experience.  You can choose to amend your browser to delete or decline cookies if you prefer. Please note, however, that you may not be able to use the full functionality of the Site without having cookies enabled. For more information on cookies, you can visit

Connect with us

  • Pinterest - Grey Circle
  • Grey Facebook Icon
  • Grey Instagram Icon